Privacy Policy

Our core beliefs regarding user privacy and data protection

User privacy and data protection are human rights
We have a duty of care to the people within our data
Data is a liability, it should only be collected and processed when absolutely necessary
We will never sell, rent or otherwise distribute or make public your personal information

Relevant legislation

This website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

This site’s compliance with the above legislation, all of which are stringent in nature, means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found in section 9.0) for clarification.

Personal information that this website collects and why we collect it

This website collects and uses personal information for the following reasons:

Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 6.0 below).

GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the analytics.js implementation of GA.

We retain our GA data for 50 months after which time it is automatically deleted.

In order to opt out of Google Analytics tracking, you could install this browser extension.

How we store your personal information

As detailed in above, if you submit a comment to a blog post published on this website or if you submit a contact form some personal information will be stored within this website’s database. These are currently the only occasions where personal data will be stored on this website. This data is currently stored in an identifiable fashion; a limitation of the content management system that this website is build on (WordPress). In the near future we aim to change the storage of this data to a pseudonymous fashion meaning that the data would require additional processing using a separately stored ‘key’ before it could be used to identify an individual.

Pseudonymisation is a recent requirement of the GDPR which many web application developers are currently working to fully implement. We are committed to keeping it as a high priority and will implement it on this website as soon as we are able to.

About this website’s server

This website is hosted by United Hosting within a UK data centre located just outside London.

Some of the data centre’s more notable security features are as follows:

3m rota-spike security fence and perimeter anti ram barriers
Blast proof anti-intruder shielded external windows and doors
Proximity access locks on all external and internal doors
Interlocked man-trap doors with biometric iris scanners to gain access into data floors
Server cabinets have locked doors (no open racks)
Perimeter and internal IP CCTV system monitored 24×7
24×7 on-site security guards with static and mobile patrols
All on-site personnel are security vetted to BS7858 standard
Only authorised security cleared staff are allowed into the facility

Full details of United Hosting’s data centre can be found here.

All traffic (transferral of files) between this website and your browser is encrypted and delivered over HTTPS.

Our third-party data processors

We use one third party to process personal data on our behalf. This third party has been carefully chosen and comply with the legislation set out in section 2.0 of this privacy policy. This third party is based in the USA and are EU-U.S Privacy Shield compliant.

Google (Privacy policy)

Data breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Data controller

The data controller of this website is: Independent Equine Nutrition, a UK Private limited Company with company number: 898 519 256

Whose registered office is:
Independent Equine Nutrition, PO Box 319, Mildenhall, Suffolk IP28 6SY

Changes to this privacy policy

This privacy policy may change from time to time inline with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes. Specific policy changes and updates are mentioned in the change log below.